How to Build a Magnetic Brand that Sells Itself ft. Seth Godin - The 505 Podcast (https://youtu.be/SbHDPJNYHek?si=YEllWAcFp19myV1u)

Notes compiled by Tony M (check out my free community here….. “One of One’)

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Many companies care too much about the wrong things. They want lots of likes and followers. But these numbers don't help them sell their products.

Attention has always been critically important and it has a best friend named trust.

Attention has always been critically important and it has a best friend named trust.

Getting people to notice you is good. But getting people to trust you is better. You need both to succeed.

Marketing is telling a true story to people who want to hear it and creating a story that people want to spread.

Good marketing is simple. Tell true stories. Make things people want. Help people who need what you make.

You don't need millions of followers. You just need the right people who really care about what you do.

If you were honest with yourself, would you buy what you make? Would you listen to what you do? If you didn't know you, would you care?

Here's how to do it right:

• Find 10 people who love what you do
• Make something they really want
• If they like it, they'll tell their friends
• If they don't like it, make it better
• Let your group grow slowly

Don't try tricks to get quick results. Focus on being helpful. When people trust you, they'll want to buy from you. When you make good things, people will tell others about you.

Remember: Don't just try to get attention. Build trust. Make things people want. Tell the truth. Keep it simple.